Read The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion By Eliot Brown,Maureen Farrell
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Ebook About “If I had to make a list of top five business books of all time, this would be on it. It’s just so damn engrossing.”—Christopher Mims, Wall Street Journal tech columnistThe definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company’s downfall. WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire. This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong? In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in. Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment. Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns. Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.Book The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Review :
The Cult of We is a rollicking cautionary tale about one of the most stunning downfalls in recent corporate history. Much has been written about the WeWork and its vainglorious co-founder, but I found the book to be the most detail-rich and riveting account of the company's rise and crash that best explains why so many investors fell under Neumann's spell. A business-school case study and a brilliant beach read all in one. If you thought you knew anything about this insane tale, think again. Cult of We is the definitive narrative of the shockingly fast rise and fall of, let’s be real, a complete madman. I couldn’t put it down.The book places you directly inside the room as Adam Neumann over and over again convinces the world that he’s God’s gift to business. It’s both maddening and fascinating to see his sham pick up steam. The book reads like non fiction, except if it weren’t true, I’m not sure I would scenes that Neumann filling a private jet with marijuana smoke — and dodging arrest in the process.Perhaps the most outrageous part is the ending: Neumann and his grifter wife extract more than $2 billion from the ashes of the company, as thousands of employees and investors lose everything.Who knew fraud could be so lucrative — and so much fun? Read Online The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Download The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion PDF The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Mobi Free Reading The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Download Free Pdf The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion PDF Online The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Mobi Online The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Reading Online The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion Read Online Eliot Brown,Maureen Farrell Download Eliot Brown,Maureen Farrell Eliot Brown,Maureen Farrell PDF Eliot Brown,Maureen Farrell Mobi Free Reading Eliot Brown,Maureen Farrell Download Free Pdf Eliot Brown,Maureen Farrell PDF Online Eliot Brown,Maureen Farrell Mobi Online Eliot Brown,Maureen Farrell Reading Online Eliot Brown,Maureen FarrellRead Online All Fired Up: A Paranormal Romance By Kristen Painter
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